b'ENTREPRENEUR SPOTLIGHTCEREMONY IN A JAR By Kate EspinaIndspires Entrepreneur Spotlight on Amanda Muskego of SETSUN BEAUTYR epresentation isI started SETSUN BEAUTY toRosies legacy is honoured by powerful. Whencelebrate the resilience, power andmotivating and nurturing the Indigenous youth seesacredness of Indigenous women,talents of young Indigenous someone who looks like them,and to reconnect our peopleentrepreneurs, encouraging them shares their culture, and has builtand others with the traditions,to create positive change, pursue something meaningfulit plants aspirituality and science that ourexcellence, and embark on their seed. It says: You can do this too. grandmothers lived by. Our brandown entrepreneurial journey. Each is a blend of storytelling, ceremonyyear, two students will receive Amanda Muskego, Owner andand skincare, where beauty meetsthe SETSUN BEAUTY Scholarship Founder of SETSUN BEAUTY,purpose. Our values are simple:Awards, uplifting the next genera-understands how instrumentalculture, sustainability, naturaltion of Indigenous leaders.education is for Indigenousingredients and giving back.students. As a former recipient ofWhen asked about her own the KPMG Bursary through Indspire,academic experiences, Muskego a successful business owner, andGIVING BACK reflects, Post-secondary was a now someone who is supportingMuskego established the SETSUNjourney filled with growth, chal-the next generation of IndigenousBEAUTY Scholarship in memorylenges and moments of deep leaders through her own scholar- of Rosie Muskego, a beloved Elderlearning, not just in academics but ship, Muskegos journey has comeof Cold Lake First Nations whosein personal development.full circle.resilience, love and dedication to her family continues to inspire.Receiving support through Creating the SETSUN BEAUTYThrough the scholarship awards,scholarships like Indspire made Scholarship through Indspire felt like a way to give back and uplift other Indigenous students who are walking the path I once did. Its about creating opportunities, nurturing future leaders, and showing our youth that they are seen, supported, and valued, she says. SETSUN BEAUTY is a luxury skincare brand rooted in ancestral Indigenous knowledge, using high-quality Canadian ingredients to honour tradition, sustainability and holistic wellness. Muskego shares her inspiration behind starting the brand: The word Setsun means Grandmother in Dene Suline, and to us, it represents wisdom, beauty and the deep-rooted connection to our matriarchs. In many First Nations cultures, including my own, women are the heads of the house-hold, the carriers of knowledge, and the nurturers of community.60indspiration2025'