b'National Roofing WeekContinued from page 1Making an Impression ily think about the fact that they ThisyearsNationalRoofinghave roofs on them because they Weekattractedahealthyshareare out of sight. Roofing Weeks Objectiveofclicks,viewsandcomments.National Roofing Week drawsLaunched in 2019, CRCAs Atlasttally,thecampaigngar- attentiontotheimportanceof nerednearly30,000socialme- roofing and keeping those build- National Roofing Week dia impressions, 3,300 likes andis inspired by a similar hundreds of shares. It also saw anings and their occupants protect-uptick in new followers and com- ed from the elements, he adds. campaign created by ments from 2021. the National Roofing Importantly, says Ferreira, theRaising the Numbers Contractors Association analyticssuggestthecampaign2022 was a strong year for Na- (NRCA) in the U.S. waspickedupbymoreroof- tional Roofing Week, but there isThe campaign has three ingindustryplayersoutsideofalways room to go higher. Look-CRCAs network: This year, wecore goals:noticed there were a lot of post- ing ahead, Ferreira says the CRCA ings from companies that werenthopes to drive more recognitionIncrease awareness even members, which is a goodforthecampaignamongstits thing. Thats the whole point; wemembers, allies and the construc- across Canada about the want the word to spread beyondtion community at large. ConestogaOIRCA Centre for Roofing Training and Technology. significance of roofs to our current membership and getHopefully, well continue toevery home and business, more people participating so wegrow, he says. We want to getand share the good deeds of have a better chance of giving the generalpublicaglimpseofthetoapointwherethefirstweekthe industry.roofing world. ofJunerollsaroundandmore TheOIRCAwasamongthepeople in the construction indus-campaignsreturnparticipants.try say, Its roofing week, lets seeIncrease awareness AccordingtoDonMarks,Ex- whats going on this year. of the roofing trade ecutiveDirector,theassociationMeanwhile,headds,theacross Canada. joined in to help draw attention tothecommunity:WhentheCRCAappreciatestheworkits average person thinks of roofing,membershavedonetobuildPromote the importance of theytendtothinkabouttheirthe program and hopes the cam- hiring a CRCA professional house,whichmostlikelyhaspaignsgrowthwillattracteven shingles on it, but roofing is somore companies to the initiative.roofing contractor and much more than that. The indus- Each province is grabbing holdmaking informed decisions trial, commercial and institution- ofthiscampaignalittleharderabout maintaining or al sectors of our industry involveeach year, and thats great to see,replacing any roof system.highly skilled workers who install roofsonbuildingsthatweusehe concludes. 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