b'ROOFTech 2023 The Glass Rooftop Insurance NotesReturning to form Women stillProtecting your Page 10 underrepresented inconstruction business roofing, but trending up from cyber attacksPage 14 Page 16Come From AwayIt may be a clich, but Newfoundlands reputation for hospitality remained intact and on display everywhere at CRCAs 63rd Annual Conference, held May 25-28 in scenic and spectacular St. Johns. .Page 18National Roofing Week 2023 National Roofing WeekSets Campaign RecordBy Matthew BradfordT he Canadian roofing industrysocialmediaplatformswerelitupyear before the rest of the country, wentdigitalthisJuneforthroughouttheweek-longcelebra- had the idea this year to include a thefourth-annualNationaltion,andRoofingWeekpostsap- day for celebrating women in roof-RoofingWeek,hostedbythepeared on social media approximate- ing,andwewereinspiredtodo CanadianRoofingContractorsly 36,000 times, which exceeded thethe same at the start of our week, Association(CRCA).FromJunenumber of posts in 2022. says Ferreira. We loved the idea be-4-9,theonlinecampaignsawHatsofftoCRCAmemberscause we need to get more women professionalsacrossthetradeuseandtheentireroofingcommunityinto the trades, and it built on the their social media channelsTwitter,for participating and shining a lightwork were doing with associations Facebook and Instagram aliketoonouramazingroofingindustry, raise awareness of the industry andhe adds. likeNationalWomeninRoofing its many employment opportunities. As in previous years, CRCA cre- (NWiR). (For an update on what ThisinitiativeoftheCRCAated several National Roofing WeekNWiR is up to, turn to page 14.)andourprovincialaffiliateroofingassets for use by participants. TheseOrganizersalsointroducedan associations from coast to coast aimsincluded press release templates, post- Under One Roof Raffle this year to raise awareness of the importanceers,logosandapromotionalcardtoencourageindustryparticipa-ofhavingaroofoveryourhead,featuring Oakwood Roofing & Sheettion in the campaign. Every partici-and bring awareness to the roofingMetal Co.s Keeyask Generating Sta- pant who stamped their post with industryandtheimportantworktion Project, winner of CRCAs 2022thecampaignshashtags,#Roof-that CRCA members perform year- Roofing Canada Award. ingWeekCanadaand#Roofing-round, said CRCA in its campaignSeveral new elements were addedCanada, was entered to win a $250 launch announcement. to this years campaign. Among them The fourth year proved to be anwas a new themed day dedicated togift card from CRCA each day of even bigger success than years past.showcasing women in the industry.thecampaign.AsTroyFerreira,TechnicalDirec- OurpartnersinQuebec,who tor with CRCA, reports, CRCAsstarted their own Roofing Week oneContinued on page 6.Please return undeliverable copies to: 940 The East Mall #301, Etobicoke, ONM9B 6J7'