b'National Roofing Week Continued from page 1.got a good turnout and some funhealthystatsacrossX,LinkedIn pictures from the day. andInstagram.OIRCAsDonMarksandJayWesawasolidflowofposts Campbell, president of the OIRCAcomingthroughandgoodpartici-board,wereamongtheCRCAspation from a number of our pro-barbecueguests.MarkssaysOIR- vincialaffiliates,Ferreirareports. CA also used Celebration Day as aIf you look online and search the chancetospotlightanimportanthashtags, it looks like we had a good member milestone: We are particu- year with a lot of posts.larly proud of the business longevityFerreira hopes to see even more of our members, so on day five weengagementasNationalRoofing posted a celebration of one of ourWeek grows. He says CRCA is hap-members,Dean-ChandlerRoofingpy to lend logistical support to com-Ltd. of Toronto, who is celebratingpanies who want to get involved but their 100th anniversary in 2024! may lack the time or social media re-Record Engagement sources to do so on their end.Post-eventanalyticsbodewellParticipatingisfairlyeasy,and for CRCAs annual campaign. Ac- if you cant do it yourself, send your cordingtoMediaEdgeCommuni- content to CRCA and well do the cations,NationalRoofingWeeksposting for you, he adds.online organizer, the event garneredCRCAthankseveryonewho over57,000impressionsacrossallparticipatedinthisyearsNational major social media platforms. ThisRoofing Week. A wrap-up video of was thanks to an exponential jumpthe event will be available on CRCAs inengagementsonFacebookandwebsite at roofingcanada.com.Roofing Weeks ObjectivesCRCA launched National Roofing Week in 2019 following the successIn the Spring 2024 issue of ORN, the email address and URL for new of a similar campaign created by the National Roofing ContractorsOIRCA consultant member HB Consultants contained a typo. The corrected Association (NRCA) in the U.S. The campaign has three core goals: information is listed in full below:1.I ncrease awareness across Canada about the significanceHB Consultantsof the ICI roofing/building envelope sector. 130 Albert St., Suite 420Hardeep Bhuller 2.I ncrease awareness of the roofing trade, a Red Seal trade. Ottawa, ONK1P 1B1hbbhuller@hbexperts-conseils.ca Tel: 514-882-6463www.hbexperts-conseils.ca3. Promote the value of hiring a CRCA member.Simple to install Since 1935pre-grown modularRoofing & Sheet vegetated roof systems Metal Contractors Re-Roofing SpecialistsMaintenance & RepairsIndustrial & Commercial ITS THE WORKMANSHIP THAT COUNTS220 Norseman St.,Toronto, ONM8Z 2R4Tel: 416-239-3594liveroof.ca Fax: 416-239-9891519-671-5777 jseeback@seeback.comwww.seeback.com4ONTARIO ROOFING NEWSISSUE 2 2024 THE ONLY SOURCE FOR PROFESSIONAL ICI ROOFING CONTRACTORS IN ONTARIO ORN'