b'FASHIONPhoto credit: Natalia Dolan.The industry needs to evolve and adapt to welcome different experiences and cultures. I do a lot of work to ensure we dont lose our values. We dont want tochange who we are in fashion and the economy. Sage PaulChasinghorse. Chasinghorse is Han Gwichin/Oglala Lakota and walks Every proudly with her cultural identity on runways and red carpets alike. The 20-year-old model and climate activist is helping to further evolve beauty standards Child in the industry with her traditional face tattoos, hand-poked by her mother. She, like others, is pulling from generations of Matters Indigenous beauty standards and moving forward with her ancestors into the world of contemporary fashionIndigenizing it, so to speak. At the Met Gala this year, she accessorized with custom jewellery by In solidarity andBlackfeet/Cree artist Lenise Omeasoo. remembrance of the IndianIndigenizing the IndustryResidential School Elsewhere in the industry, among the Survivors and those who never returned home pages of glossy, glamourous magazines, Indigenous peoples have been making their marks there, toolike Christian Allaire from Nipissing First Nation, who freelances for prominent industry maga-zines like Vogue. Allaire has also written a book, The Power of Style: How Fashion SAVE THE DATE and Beauty Are Being Used to Reclaim Cultures, which highlights Indigenous Orange Shirt Day culture in fashion along with explaining National Day for Truth and ReconciliationSEPTEMBER \x13\x12 #OrangeShirtDay how a variety of cultures incorporate their identities into designs.Indigenous peoples also have represen-tation in the cosmetics corner of the market. Based in St. Catharines, Ont., Cheekbone Beauty is an Indigenous-owned and -operated cosmetic brand. Jennifer Harper, Anishinaabe, launched Supporting all First Nations in Ontario as theythe company in 2016 and has grown it assert their sovereignty, jurisdiction, and theirsubstantially since then. Her signature chosen expression of nationhood. line, SUSTAIN, is now available at Sephora. The company creates high-@CHIEFSOFONTARIO Learn more at WWW.CHIEFS\x17OF\x17ONTARIO.ORG quality, cruelty-free beauty products designed for low environmental impact. The company also gives back to the 30l I ssue1 2022C hIefs ofo ntarIoA dvocAte magazIne'