b'INDUSTRY ROUNDTABLEINDUSTRY ROUNDTABLESURVIVING THE TALENT CRUNCHBY MATTHEW BRADFORDts a war for talent in the construction trades. Employers I are competing to attract and retain the skilled individuals they need to keep pace with demand and build a future-ready workforce. Their strategies may differ but their goals are the same: to recruit the talent that will help them thrive.What does it take to attract todays talent? How can construction firms stand out from the pack? We asked three industry leaders to CHRIS ATCHISON (CA)share their perspectives.President BC Construction WHAT ARE EMPLOYEES LOOKING FOR, BEYOND A Association (BCCA) PAYCHEQUE, IN YOUR INDUSTRY?CA:Workers in the construction sector are passionate about building a better B.C. and want to work in a construction sector that both recognizes their hard work and provides opportunities for them to grow and fulfill their potential.BS:Todays employees are looking for benefits, the guarantee of secure work and opportunities for advancement in their chosen career path. KW:Our candidates are seeking long-term employment in the industry of their choice and, if they are a university graduate, they BRIAN SNOW (BS)are looking to utilize their schooling in their next career. That being Owner/Presidentsaid, some candidates simply wish to change employers because of SOS Labour Leasing their in-house culture or because they get bored in the same job. As for what employees are looking for within their jobs, they are seeking a workplace with a strong, safe work culture in an industry that values their workers and doesnt merely see them as a warm body in the seat. Thats why a thank you at the end of the week for a nice job goes a long way. Similarly, more employees are looking for companies that provide benefits and opportunities for growth.THE SKILLED LABOUR SHORTAGE IS IMPACTING EVERY EMPLOYER AND INDUSTRY. HOW CAN EMPLOYERS STAND OUT?KAREN WATT (KW)CA:Employers can stand out by demonstrating a forward-thinking CPC, CEO approach and aligning themselves with the Builders Code and its Excel Personnel Inc.36 SOUTHERN INTERIOR CONSTRUCTION ASSOCIATION'