b'TELEVISIONShowrunners and Executive Producers Stacey Aglok MacDonald and Alethea Arnaquq-Baril on the set of North of North. Credit: Jasper Savage / Netflix2024.CHALLENGING CONVENTIONandREFLECTION REALITY By Bryan HansenNorth of North and the new wave of Indigenous TVI n a living room in Igloolik, LucyOUR WAY, OUR SCREEN Lucy Tulugarjuk, co-founder of Uvagut TV.Tulugarjuk once watched the worldBefore the recent wave of Inuit-led shows on mute. Her television only spokelike North of North, Tulugarjuk helped English and French until midnight,co-found Uvagut TV, Canadas first and when Inuktitut flickered into view. Yearsonly national Inuktitut television channel. later, in the fictional town of Ice Cove, SiajaBroadcasting since 2021, Uvagut (meaning argues with her mom while her daughterour in Inuktitut) now reaches more than watches from the stairsthis time, in a show600,000 homes and livestreams around the where Inuktitut is spoken with pride. world. The channels goal isnt to tell every This is what cultural continuity looks like:Indigenous storyits to tell Inuit ones.not just representation, but control ofWere not just content creators, the narrative. Tulugarjuk says. Were caretakers When I was growing up, there wasnt muchof culture.Inuit representation, Tulugarjuk says.Uvagut now broadcasts childrens shows, Seeing anything that looked Indigenouspolitical coverage, climate news, Elders on screen gave me hope. Now, I want ourconversations and original scripted content youth to feel proud . to see our culture on24/7, all in Inuktitut dialects. There is no TV and know they belong there. translation filter, no compromise. People 12 Spring/Summer 2025'