b'Roofing WeekContinued from page 1Charitable Projects/Events: pants who helped generate overscenes in a roofing company SpotlightinghowCanadian35,000 impressions across Twit- or a manufacturing company. roofing firms are giving back toter,FacebookandLinkedIn.So, during this campaign, we their communities through fund- Thisimpressiveexposurenotgot to see all these employees raisers, charity raffles, pro bonoonlyhelpedparticipantspro- younormallywouldntsee projects and other initiatives. motetheircompanies,butithavingagoodtimeand Employee Appreciation:also raised awareness for the in- getting some recognition.Recognizingandcelebratingdustry among potential recruits.themanyindividualsthatAs everyone knows, theresOnwards and Upwardsmaketheroofingindustryrun,a big shortage of skilled work-whetherontheroof,intheers or people that want to getMomentumisbuilding shoporthroughtheoffice.into the skilled trades, especiallyforNationalRoofingWeek. Thisdayofthecampaignalsoin roofing, says Troy Ferreira,Moving forward, both CRCA includedscenesfromemployeeTechnicalDirectorforCRCAandNRCAhopetoboost appreciationbarbecues,partiesand lead organizer for the Can- participationin2022and and other activities. ada-wideevent.ThatswhyeventuallycreateaNorth Employee Training:one of the main goals of Roof- AmericanRoofingWeekvia Highlightingthevariousing Week is to bring awarenessthe two campaigns. employeerecruitmentandto the roofing industry and letMeanwhile,saysFer-development strategies used bythe youth know that this isntriera,Iseethemomentum roofing industry employers acrosstheold-school,down-and-dirtybuilding,anditsjustgoing the industry. job that it was once seen as. Wetokeepbuildingfromhere. Celebration Day: Sharing picswanted to show that roofing isHopefully, in a few years, Na-and videos from National Roof- partofthebuildingsciencestional Roofing Week will be ingWeekcelebrationsacrossfield and that its actually an ex- something that all Canadians the country. citing industry with many viablerecognizeandlookforward Throughout the event, partici- paths for making a good living. pants were encouraged to use theMoreover, says Ferreria, theto seeing. hashtags#RoofingWeekCanadacampaignhadtheadditionalNextyearsNational and#RoofingCanadatohelpbenefit of giving due recognitionRoofingWeekisscheduled boostthecampaignsonlineto the many skilled professionalsforJune6-10,2022.Inthe impactandconnectallpostswho make the industry run. Inmeantime, a recap video from throughout the week. the roofing industry, we see a lot2021sNationalRoofing of photos of the roofers out onWeek highlight video is avail-A Measurable Success projects, but you dont really getableatroofingcanada.com/OIRCAanditsmembersto see all the employees and allcanadian-roofing-events/na-wereamongthemanypartici- the work that goes on behind thetional-roofing-week-2021.Aerial view of OIRCA members Dean-Chandler Roofing Ltd. and Flynn Canada Ltd. re-roofing the Rogers Centre in Toronto.National Roofing Week was launched in Canada with three goals: New OIRCA Member1.To increase awareness across Canada about the significance of roofs to every homeThe OIRCA Board of Directors is pleased to welcome and business and to share the good deeds of the industry. the following new member:2.To increase the awareness of the roofing trade across Canada. When most people think of trades, they think of plumbers and electricians. This campaign was designedPolyglass USA, A Division of Mapei:to change that, in part by reminding Canadians that roofers are among the 56 Red Seal Trades in Canada. Associate Membership3.To promote the importance of hiring a CRCA professional roofing contractor and making informed21 Sully CrescentTel: 416-904-8139decisions about maintaining or replacing any roof system. Toronto, ONM6J 2E5kferreira@polyglass.comKevin Ferreirawww.polyglass.ca6ONTARIO ROOFING NEWSISSUE 3 2021 THE ONLY SOURCE FOR PROFESSIONAL ICI ROOFING CONTRACTORS IN ONTARIO ORN'