b'GreenwashingGreenwashingand Canadas Increased Regulation of Environmental Claims:The latest amendments to the Competition ActBy Martin Thiboutot, Ralph Cuervo-Lorens, Talia Gordner, Julia Loney ThefollowingarticleoriginallysomethatcomeintoforcelaterinGreenwashingiswhenabusi-appeared on the McMillan LLP web- 2024andin2025.Thisbulletinness,intentionallyorinadvertently, site in August 2024. It is reprinteddiscusses the increase in regulation ofmakesfalseormisleadingpositive here with permission. greenwashing from an environmentalclaims or downplays negative quali-Commercial and Residential Roofing O nJune20,2024,theperspectiveanditsimpactonties about the environmental or sus-Canadian federal governmentCanadianbusinessesbyvirtueoftainability attributes of its business, Trinity Roofing Ltd. specializes in a variety of roofing applications and enactedBillC-59,amendingthese amendments. For a discussionproducts or services. Claims can re-waterproofing for residential, commercial and institutional buildings. the CompetitionAct 1(theAct)byoftheothertheamendmentstolate to products and materials, or ele-Phone: 416-630-9213URL: www.trinitycanada.comgranting royalassentto BillC-59. 2 theAct,readourbulletin,Readyments of the supply chain, including Fax: 416-630-1722 Email: info@trinitycanada.comMostoftheamendmentsarenowfor Chance? Bill C-59 Rewrites theproduction, packaging, distribution, ineffect,withtheexceptionofCompetition Playbook. 3 useordisposal,aswellasbusiness 24ONTARIO ROOFING NEWSISSUE 3 2024 THE ONLY SOURCE FOR PROFESSIONAL ICI ROOFING CONTRACTORS IN ONTARIO ORN'