b"The Competition Bureau has indicated that it will develop green marketing guidelines to clarify which standards of testing and substantiation are acceptable (specifically, adequate and proper) in the Canadian context.tiationconductedinaccordanceIn the interim, the Competi-withinternationallyrecognizedtion Bureau has published the De-methodologytoconfirmtheac- ceptiveMarketingPracticesDi-curacyoftherepresentation.IngestVolume 7, which provides other words, any business makingsomeguidanceforbusinesses. any kind of green representationOf note, it includes information mustverifyitsaccuracythroughonthecomplaintsmostoftenTHE FIRST.these methodsbeforemaking suchreceived by the Competition Bu-a representation to the public. reau as well as high-level tips to Unfortunately, the phrases ad- help businesses avoid engaging inTHE WIDEST.equate and proper substantiationgreenwashing in compliance with andinternationallyrecognizedtheAct.TheCompetitionBu-methodologyarenotdefinedinreau reports that most complaintsTHE FASTEST. the Actand have not yet been con- fall into the categories of claims sideredbythecourts.TheCom- listed below:petitionBureauhasissuedsome Compositionofproductsgeneral guidance on when testingandpackaging,including is considered adequate and prop- what is (e.g., that a product er. In particular, testing must becontainsrecycledmateri- 16' Membraneconducted prior to a performanceals) and is not (e.g., that a claimbeingused,becompletedproduct contains no PFAS) inacontrolledenvironmenttointhecomposition.Com- Carlisles introduction of the industrys first-ever 16' TPO eliminateexternalvariablesandplaintscanalsoarisewheresheet brings labor savings and efficiency to get more done eliminatesubjectivityasmuchasnumericalvaluesareusedin less time. With fewer rolls to load onto the roof, less time possible, reflect the real-world en- butcannotbeverified(e.g. vironment of a product or service,100-per-centrecycledcon- spent positioning and kicking out rolls, and fewer seams to and support the general impressiontent or three times as healthyweld, Authorized Applicators can save significant time on createdbythemarketingclaim.for the environment); each project, moving on to the next one sooner.However, at this time, the guidance Production process of prod-relevant to greenwashing and envi- ucts, such as what resources, ronmental claims remains limited,energy or materials are used and industry best practices regard- (e.g. made using solar pow-ing environmental practices, pro- er,or100-per-centcar- Scan here to see 16' TPO in action!ceduresandmethodologiesarebonneutral);varied and inconsistent. Moreover, Disposalofproducts(e.g.,other legal and regulatory regimesfully compostable);have requirements that also need Comparisonstopastver- tobeconsideredwithrespecttosions of products or services, such representations (such as in- or those of competitors (e.g., dustryrequirements,securitiesnowmadeusing50-per-laws or those applicable to regu- cent less water); Going from a 12' sheet to a 16' TPO lated industries). Vagueoroverlygeneralizedsheet, thats 33% less seams to weld.TheCompetitionBureauhas(e.g., good for the environ-indicated that it will develop greenment),orusingimages,Thats very significant.marketingguidelinestoclarifylogosorothermediathat which standards of testing and sub- implies an eco-friendly ben-stantiationareacceptable(specifi- efit or detracts from negative cally, adequate and proper) in thequalitiesofaproduct(e.g., Canadian context. To assist in thisusingnaturescenesorna-regard, on July 22, 2024, the Com- ture-type fonts on packaging petition Bureau launched a publicor using a layout that may de-consultation period with respect toceive a consumer); andsuch provisions and the consider- Future plans without a cred-ations and challenges of businessesible plan for delivery or that and advertisers in complying withareminimalincomparison these provisions. Interested partiestothebusinesssoperations are invited to provide comments by(e.g.,investinginahealthy September 27, 2024 and can do sofuture or working towardsExperience the Carlisle Difference |800-479-6832|www.carlislesyntec.comthroughthecontactinformationcarbon neutrality). Carlisle and Sure-Weld are trademarks of Carlisle.2024 Carlisle.provided ontheGovernmentofIn addition to the above, it is Canada website. 7 similarlyusefultoreviewwhat ORN THE ONLY SOURCE FOR PROFESSIONAL ICI ROOFING CONTRACTORS IN ONTARIO ONTARIO ROOFING NEWSISSUE 3 202427"