b'Greenwashing New Rules on GreenwashingWhat constructionThefollowingarticleoriginallyproducts,materialsandpractices,fects of climate change that is appeared in the fall/winter 2025 issueespeciallyiftheyclaimtobeeco- not based on an adequate and of Roofing Canada magazine. It isfriendly or sustainable. proper test, the proof of which businesses in Canadareprinted here with permission. What Has Changed? lies on the person making the A midgrowingconcernsThese new provisions, added torepresentation. respect to the aroundgreenwashing,(b.2) makes a representation to need to know orthepracticeofexaggerationSection 74.01(1) of the Competitionthe public withor busi-misrepresentationoftheAct, target both product claims andbenefits of a business environmentalbenefitsofabroader business practice claims re- ness activity for protecting or companys products or practices, thelated to environmental benefits. Therestoringtheenvironmentor By Jeremy Power and Nicholas de Sequeira federal government has introducedwording is as follows: mitigatingtheenvironmental new rules under the Competition Act.(b.1)makesarepresentationand ecological causes or effects These changes are designed to crackto the public in the form of aof climate change that is not down on misleading environmentalstatement,warrantyorguar- based on adequate and proper claims and apply to businesses acrossanteeofaproductsbenefitssubstantiationinaccordance sectors, including construction. forprotectingorrestoringwithinternationallyrecog-Withthesenewrulesnowintheenvironmentormitigat- nized methodology, the proof force, construction companies needing the environmental, socialofwhichliesontheperson to be aware of how they market theirandecologicalcausesoref- making the representation.Roofmart.caGetting the exterior building products you need when, where and how you need themhas never been easier.BECAUSE THATS OUR SPECIALTY.14ONTARIO ROOFING NEWSISSUE 4 2025/26 THE ONLY SOURCE FOR PROFESSIONAL ICI ROOFING CONTRACTORS IN ONTARIO ORN'