b'BUILDERS LIFEsnowboarding, riding motorbikes andto deal with, says Stevens. We hopeThe contractors who looked at early spending time with family. The adsthat the Builders Life campaign willversions of the Builders Life campaign will be seen in print advertising, onget attention for the whole industry aswere really pleased, says Stevens. billboards and buses, social media, TVa career choice. We have millions ofThere was a sense of relief, almost an and radio. The campaign will run acrossdollars to pay to employers, so findingaha moment of finally, were telling the province over the next 18 months. talent for them to hire and promote tothe right story about what it means apprenticeship is crucial. to build a career in construction. The The effort will extend across onlinestories just started coming out. So many job-hunting websites like Monster andcontractors have worked hard and done Indeed to attract British ColumbiansEmployers who wish to register withwell, but they dont want to boast about who are actively hunting for newBCCA Apprenticeship Services shouldtheir lifestyle. This way, we can do the opportunities. These candidates will visit www.bccassn.com/as. boasting for them.be matched with constructionemployers registered with BCCAApprenticeship Services.Job seekers who visit builderslifebc.ca will be pre-vetted by BCCA staff and then carefully matched with employers who are hiring and registered with BCCA Apprenticeship Services.We want to change the conversation around what a career in the skilled construction trades means, says Stevens. Being in the trades is not a consolation prize. Its a rewarding path to a successful life, a life where you can live the adventures you dream about,where you can build the means andthe lifestyle you want. It all startswith apprenticeship.BCCAs many workforce development programs will provide important job-ready supports and services to eligible new hires, including important assistance like PPE, gear, tools and safety training, and may even cover the expenses of technical training.Employers can receive payments for up to two first-year apprenticeship positions per year from now until March 31, 2024, for a maximum of $40,000 per employer. There is no requirement as to how the employer must spend the money they receive. TRS BUILDING ENVELOPE CORP.Although several organizations have received similar funding in B.C. andTOMTAR ROOFINGacross Canada, employers may only& SHEET METAL LTD.register with one.Unmatched Industry Experience.BCCA is working hard to have a big talent pool and a seamless process withServing the Interior & Western Canadano hoops or headaches for employers SICA CONSTRUCTION REVIEWSpring 202333'