b'speaker spotlightCM&E:grow it and adapt it to different eventpotential and the potential of their Whats the origin storymanagers. If Im going for a 60-minutebusiness. I help people hack their of The Academy of Tomorrow? keynote, and then five minutes beforefuture to radically reshape their LITAL:I begin theyre asking me to do 45relationship with uncertainty and I wanted to build aminutes, I know how I can do thatdevelop a bolder vision for their new type of business that couldwithout killing my content. Thats thepotentialturning challenges into significantly impact the world. So,art of knowing how to build youropportunities and understanding I chose the business of disruptingcontent in a smart waythe more youthat they can do so much more than education.The education system isdo it, the more you realize how muchthey believe they can. Youve got to supposed todevelop critical thinkingthere is to it. start by pushing beyond fearfear of and empower us to be successful infailure, fear of the unknown, fear of life. However, it does the opposite. ItCM&E:not tapping into your potential. There stifles creativity at an early age andWhich of youris a lot of fear going around, and its mainly focuses on helping us learnkeynotes would you say is inthe number one thing that blocks what to think (by memorizing thingsgreatest demand these days? everyone. And the best way to deal for exams) instead ofhowto think.with fear is to redirect all that energy My mission is to change thattoLITAL: Id say the keynoteinto action. Action kills fear. And we empower students and managers inReimagine Your Future. Its onlive in a time where the riskiest thing the corporate world with the mindsetseveryones mind right now, fromyou can do is take no risk.and skillsets they need today tothe entrepreneurs community to succeed in the world of tomorrow. corporate leaders. Everyone wants to know how to build themselves andCM&E: And when you talk their company up for successhow toabout unlocking the potentialCM&E:reimagine their future, to unleash newof individuals?How did you start doing keynotes?opportunities and ultimately thrive in a world of constant change. LITAL: I talk about the importance LITAL:of learning and what kind of learning I was the product manager of a Digital RightCM&E:culture we need to create. We need Management division of a largeDo you have ato see learning as a process and not American tech corporation at thefavourite event? just an end goal. Learning never ends time, and one day the CEO asked if ILITAL: not when you get your university would like to replace him and keynoteI dont have a favourite,degree, not when you get the job you at the Mobile World Congress inbut I had my Tony Robins momentalways wanted. We always need to Singapore. Id never done publicin So Paulo, Brazil a few years ago,learn about new developments in this speaking before, but I was a verywhich was very exciting. I deliveredconstantly changing world. Investing in eager worker and often presenteda keynote at Mercado Livres Digitallearning is not a nice to haveits a internally, so I guess he trusted me.Summit in front of 10,000 attendees.must. Its the only way to keep up with That was my first keynote event, and IIt was surreal to speak to such a largechange and not be left behind.was speaking in front of 3,000 people.crowd, and I loved it! So much energy I was terrified, but I also had this gut definitely a memorable moment. CM&E: feeling that I needed to do it and doThis keynote was an exciting opportu- Any advice for it well. I just knew somewhere insidenity to bring my message to businesscorporate leaders navigating this that this was going to change my lifeowners of small and medium-sizedincreasingly digital world? and it absolutely did. Shortly afterenterprises, helping them capture aLITAL: that keynote, I got promoted andlarger market share. Mercado is theThe urgency to move also became the spokesperson ofAmazon of Latin America, spanningpast fear and into action is at the core the companys digital products andmore than 18 countries in the region,of everything. When we are afraid, services, and traveled across the worldand the event targeted their thrivingwe waste energy and end up in a to keynote in many industry events. business owners community. It was afight, flight, or freeze mode. Its not fantastic production! serving us. Instead, its destroying opportunities for success and growth. CM&E:So, start with redirecting all that energy How long does it take you to develop a typical keynote? CM&E:into action. Get busy building and What do you hope event attendees gain from yourcreating the future that you want to LITAL:presentations?see. And when you do that, understand Theres no specific template. For me, its more thethat there are frameworks and patterns process I use than the actual time. ILITAL:that all successful unicorns have in My lifes work is to have systems I use to build it, and thenempower people to tap into theircommon. Study them, embrace them 6 CORPORATE MEETINGS & EVENTS corporatemeetingsnetwork.ca'