b'THE BEFORE TIME Dawne Eisenberg, CEO, Pop! Events GroupReturning to non-virtual eventsin a post-COVID worldby Bryan C.K. HansenT marketing. The COVID-19 pandemic has torn a wide path of disruptive instability through the food and beverage, travel andFounded in fitness industries, just to name a few. You either adapted to2005, they technology at light speed or were left in the dustanotherquickly grew company abandoned on the COVID-19 battlefield.as a business Fortunately, most of those working a corporate nine-to- event-planning five were primarily faced with increased time at home withgroup to offer their children and spouses, tasked with staking out spacecorporate for a home office to minimize cameos by pets and partners.gifting events With a quick brush-up on PowerPoint skills, combined an innovative with a few pro tips on maintaining eye contact while stillsolution that saw reviewing your presenter notes on a dual-monitor system,them partnering the virtual audience almost becomes better than a with the toy and live event.gift industry to provide a trendy option for their clients. Virtual presentations seemed like an effective fix, andBy 2012, Pop! Events launched a party rentals division a natural next step for those whose primary customeroffering the best and brightest in everything for games, base were other B2B folks similarly focused on their ownphotobooths and props. And if their one-stop, three-in-one virtual office jobs. However, not all have been as fortunate.shop had a request for something that didnt exist, they Another facet of the audience-meets-experience marketwould simply create it themselves.has had to rewrite the book entirely when it comes to theirWhen asked how things look compared to the livelihood: corporate event planning. Before Time, Pop! CEO Dawne Eisenbergs effervescent Pop! Events Group specializes in employeeenthusiasm is contagious through the screen. engagement services, team building and businessUnbelievable. People are so grateful and happy to be at 8 CORPORATE MEETINGS & EVENTS corporatemeetingsnetwork.ca'