b'FROM THE CEOMESSAGE FROM THE NEW CEO, SCOTT WILDScott Wild CEO, SICAhis year brought us challenges like nothing weve faced before. We were T caught flat-footed by a pandemic we didnt see coming. As Canadians, and British Columbians, we can be proud of both our provinces and our countrys response to COVID-19.A year like this brings things into a new perspective and forces us to re-evaluate what is most important to us. Many have taken a good, hard look at their lives recently and wondered if they are where they want to be. Are you? This disruption can be the catalyst for change in many areas of our lives.The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking. Albert EinsteinIn times like these, there can also be great opportunity. Businesses change their vision, adjust their priorities and redistribute their efforts. Where we may have felt forced to change certain areas of our business, we may find that we actually prefer it the new way. We can see things from a new perspective, pivot and adapt.We are blessed to live in one of the most beautiful places in the world! As people around the world reconsider where they choose to live, our region, province and country will grow ever more attractive to more and more people.We look forward to sharing our new ideas and changes with you as we move SICA forward through this landscape of unfamiliar territory. We hope to expand on what works, drop what doesnt and explore new ideas to bring you a member experience like never before.8 SOUTHERN INTERIOR CONSTRUCTION ASSOCIATION'