technology Video mapping is another display technology that can transform a space into a virtual landscape, or help convey key messaging and brand visuals. Like any display tool, says Deslauriers, content is key: “Spending money on the latest tech trend is a good investment, but it will only make an impact if you use the medium to its fullest potential. That’s why an audio visual company with content creation can also be very beneficial.” Multiple AV elements (e.g., video mapping, 3D audio, projections) are combining to deliver fully immersive environments that can virtually transport guests to a scene or location. These interactive rooms are designed to appeal to all the senses, combining virtual sights, immersive sounds, scents and tastes. “AV is all about exciting the senses,” says Smith. “We can use projectors and immersive audio and music to theme a room any number of ways, and we can also bring in certain smells to cap off the experience. When you complement that experience with specific foods, costumes or activities, you can take guests wherever you want them to go.” Good things happen when guests connect to their environment. Herein, groups are beginning to dedicate spaces and props to set up “Instagrammable” moments. “There needs to be places throughout the event where attendees can take great pictures, in a frame, and share them,” says Deslauriers. “This leads to some wonderful branding opportunities that don’t necessarily cost any more. In an audio visual sense, this means we can build scenic elements that fit this requirement.” “Who is our audience? What are we trying to achieve? What content will we be delivering to our audience? What space do we have to work with? These are all questions that will provide you a wealth of information to help qualify your sound/lighting and video requirements,” says Brian Johnston, National Director, Creative Innovation, Freeman Audio Visual Canada. For example, a social outing or product launch may demand something “splashy,” whereas a fundraising gala or educational conference may benefit from a more subtle touch. The venue, budget and even group size will also inform one’s AV strategy. Technical limitations must also be considered. Interactive tools (e.g., mobile apps, kiosks) require strong and reliable Wi-Fi connections. And given the nature of the event content, planners may also need to seek solutions that can guarantee data security. It pays to bring AV service providers into the planning stages to ensure concepts and capabilities can align. “Live events are about the experience and combining the best solution for the best outcome. This comes from a solid understanding from both the client and the supplier up front,” agrees Deslauriers. It takes more than a suitable venue, engaging speakers and an appetizing menu to make an event pop. With the right AV equipment and associated content, planners can turn a run-of-the-mill gathering into an event to remember. “Effective and purposeful use of today’s event technology is key,” adds Johnston. “If you can create an experience that relates to your audience, fulfills their needs and appeals to all their senses – all while checking your event objective boxes – that’s the winning combo.” INTERACTIVE ROOMS POST-ABLE MOMENTS PICKING THE RIGHT TECH LEAVE THEM WANTING MORE 26 CORPORATE MEETINGS & EVENTS corporatemeetingsnetwork.ca