b'INDIGENOUS TOURISM MAKES AN IMPACT Tourists discover the rich roots and vibrant customs alive in Indigenous communities across Canadaby Twila DriedgerI New research by the Indigenous Tourism Association Imagine herding thousands of reindeer on a frozen lake in the middle of the wild Northwest Territories, whaleof Canada (ITAC) and the Conference Board of Canada watching off the coast of Vancouver Island, encounteringindicates that Indigenous tourism in Canada is thriving. polar bears, musk-oxen and caribou in Northern Quebec,In fact, the growth of the sector is outpacing Canadian spending the night in a traditional longhouse andtourism activity overall.partaking in a relaxing multisensory Aboriginal treatment atWe finally have a national strategy which is driving an Indigenous spa. marketing and development across the country, says These experiences and a myriad of other encountersKeith Henry, President and CEO of ITAC. He adds that the are offered by Indigenous peoples and communitiesassociation has developed key marketing campaigns with across Canada, and tourists are starting to take note. Destination Canada and partners to raise awareness of 16 CORPORATE MEETINGS & EVENTS corporatemeetingsnetwork.ca'