b'GOLF:NOT JUST FOR FUN ANYMOREAdding golf to your event can pay offby Sandi HumphreyAdding golf to a corporate event shouldnt be viewed as simply a reprieve from the important business your meeting has been designed to achieve, or a reward to employees for a job well done. Far from it! As the owners and operators of golf resorts know all too well, incorporating golf into your event can enhance team-building, increase the knowledge employees have ofotherdepartmentsandhowthose departmentsandindividualsfitinto thebiggerpicture(reducethesilos), and,upyourcorporateexposureon social media.Of course, inviting clients or customers to participate is a nice way to thank them, but well beyond that it provides an opportunity tosetyourselfapartfromyourcompetitors, buildbetterrelationships,anddemonstrate your professionalism.Fall/Winter 2019CORPORATE MEETINGS & EVENTS 37'