b'IN WITH THE OLD Sparking new ideas with historyby Matthew BradfordGardiner Museum Canadian Museum for Human RightsIespecially among those eager forthe variety of themed rooms gives Its a chance to spark new ideas in a historic setting. An opportunity toa change of scenery. According toplanners the option of setting up make new connections among theJacques Lavergne, Vice President ofactivities in spaces that reflect their legends of old. In many respects,Visitor Experience and Engagementorganizations industry or culture.staging a corporate meeting orwith Winnipegs Canadian MuseumFor example, says Lavergne, event at a museum venue can be anfor Human Rights, Event planners areA lot of organizations have some effective way of piquing attendeesalways looking for something new orconnection to one of the human interests and creating a memorablesomething fresh. Theyre used to therights stories that we share here in the backdrop for your itinerary.spaces theyve been meeting at formuseum. And even if they dont, many Steeped in history, art, and culture,years, and they want to try somethingcompanies or social organizations museums offer an experience thatdifferent. Museums provide that.share the same mandates or goes beyond that of a traditionalphilosophies that are woven into the event or meeting venue, includingSETTING THE TONE displays. In that sense, there is a real opportunities for art viewing, groupMuseums may be steeped in theopportunity for guests to connect with tours, and even hands-on art-making,past, but they are primed for newthe space around them. says Nick Klassen, Security andexperiences. For one, museumsThe opportunity to surround guests Events Assistant Manager at Torontosoften provide a unique architecturalin a one-of-a-kind setting is central to Gardiner Museum.atmosphere that is not so easilya museums appeal. And in the case Certainly, museums can be anreplicated among conventional hotelof venues like the Gardiner Museum, alluring option for potential guestsand conference venues. Moreover,making those connections can also 40 CORPORATE MEETINGS & EVENTS corporatemeetingsnetwork.ca'