b'5 DIY TACTICS FOR CONSTRUCTION PRInterested in attracting the best and brightest talent? Generating more business? How about enhancing your companys image while standing out from the competition? Consider public relations. By Nicole HarrisConstruction PR (public relations)(ethylene tetrafluoroethylene) buildings:another. Search engines like Google strategies raise your brand awareness,The Leaf at Assiniboine Park.use backlinks as votes of confidence in attract top talent, foster a positive imageUTILIZE THE POWER OF VIDEO ranking pages. By securing backlinks from that builds trust and elevates your RFPIf a picture is worth a thousand words,reputable sources, you can increase your submissions, which is especially usefulthen a video is worth a thousand pictures.chances of search engines viewing your if there is public controversy aroundCreating short, cost-effective videos canwebsite as credible and relevant, helping a project. Lets take a look at the fivepersuade prospects to become customersyour business jump to the top of the benefits of construction PR and how youand brand enthusiasts. A timelapse videosearch results page. This can lead to more can realize them. of a build or a virtual tour of a constructioncustomers and future employees finding BECOME A VOICE OF THE INDUSTRY project works well for construction PR andtheir way to your website and potentially One of the most effective ways amarketing campaigns. converting them into customers orconstruction company can build brandnew hires. awareness is by positioning itself as aPAY IT FORWARD To secure backlinks through PR, simply thought leader. Showcase your expertiseEvery aspect of our modern lives ispitch relevant and compelling content, by creating and sharing insightful contenttouched by the infrastructure designedsuch as articles or guest posts, to online like articles, blog posts and LinkedInand built by the construction industry.publications and websites. You can content. At Solv Communications Whether its the hospitals that care for us,repurpose thought leadership pieces Protect and Promote Your Brand, we craftschools our children attend or essentialand share industry insights or informative thoughtful leadership articles on yourhousing, youre connecting people to eachcontent that highlights your brands niche behalf to generate high-profile mediaother and their workplaces and providingin the industry. coverage in relevant publications, localcommunity services through vital andBy implementing these simple PR and national media.valued infrastructure.techniques, youll reap a variety of SHOWCASE INNOVATION So, it makes sense to build positivebenefits, including increased brand Construction technology, or Contech,relationships within the local community.awareness, competitive advantage, is revolutionizing the way companiesParticipating in community events,customer engagement, increased sales are planning projects, conducting dailyvolunteering for construction-relatedand preserving your great reputation. operations and supervising work oninitiatives and supporting local causesNicole Harris is the President of Solv site. How are you using Contech in yourfosters goodwill among partners andCommunicationsProtect and Promote Your design and building projects? This canclients and shows you care about yourBrand, a PR and reputation management be demonstrated by showcasing howcommunity and its well-being. company. Nicole is a network television your innovation benefits a customer, theMAXIMIZE ORGANIC SEO news anchor/reporter who has 20 years environment or the wider community.Did you know that using backlinks inexperience in storytelling and is passionate Examples range from carbon-neutralPR can boost your SEO (search engineabout sharing meaningful brand stories buildings and innovative insulationoptimization) performance? A backlinkthat shape narratives and inspire positive products to one of Canadas largest ETFEis a link from a page on one website toconversations in the construction industry.MWE OFFER.Standard Roll O\x1f bin sizes 15 to 45 yd.Mini bin 15 yd.Crane Tipper Enclosed Asbestos binsFull LEED TrackingClean & professional bins to compliment your siteSame-day serviceNeed a Bin? Get Meridian! 204-294-2364 ben@meridianhauling.ca meridianhauling.ca18 BUILD MANITOBAwinnipegconstruction.ca'