b'WCA EDUCATIONTHE VALUE OF GOLDUsing Gold Seal Certificationas a human resource toolBy Warren HeeleyWith a highly competitive constructionIt makes sense that companies wouldand Manitoba currently has 575 Gold marketplace, every company is lookingpursue the level of excellence providedSeal certifications. Daniel Hartley, for ways to set themselves apartby Gold Seal Certification. President of Powertec Electric Inc. and from their competitors. Top-qualityGold Seal is the industry tool that canrecent GSC graduate, says, Gold Seal management can differentiate yourset your company apart from yourCertification is a well-recognized symbol business; however, do you know thecompetitors. According to CCA, theof excellence in Manitoba and raises professional standards for employeesprogram is divided into six separatethe companys image with our general and how to move workers from entry- designations: estimators, forepersons,contractor clients.level to leadership roles? The answersuperintendents, project managers,Another approach for companies to to this question lies in the Canadianowners construction managers andadopt the program is to incorporate Construction Associations (CCA) Goldsafety coordinators. Certification isit into their professional development Seal Certification program. based on education requirements andprograms. According to Zurkan, A companys success is measuredindustry experience. Each candidateconstruction companies are using by the quality of the people theymust meet certain program standardsGold Seal as a critical component for employ, says Peggy Zurkan, Managerfor their designation, including passingemployees interested in taking the of Learning & Development at WCA.a final exam. next steps in their careers and are even Offered for more than 30 years andincorporating it into their performance one of the industrys most respectedmanagement system. To showcase certification programs, Gold Sealtheir commitment to Gold Seal, some is a human resource tool thatcompanies cover funding and provide improves recruitment and retentionrewards for employees who complete of top-quality managers. Companiesthe certification.that employ GSC (Gold Seal Certified) professionals are seen as leadersI highly recommend Gold Seal for their commitment to quality andCertification to construction excellence through education, trainingcompanies, states Hartley. Every and continual skill development,company participating will get a better states the CCA website.perspective on their business from the WCA strongly supports Gold Seal,training courses offered. And as the old offering 80 accredited online andexpression goes, the more you learn, Daniel Hartley in-class courses for the program,the more you earn.GO FOR THE GOLD!For additional information on CCAs Gold Seal program, visit the WCA website at winnipegconstruction.ca, or contact Peggy Zurkan by phone at 204-775-8664 ext. 2248, or by email at peggy@winnipegconstruction.ca.You can also visit the CCA website at cca-acc.com/workforce-excellence/gold-seal.18 BUILD MANITOBAwinnipegconstruction.ca'