THE ONLY SOURCE FOR PROFESSIONAL ICI ROOFING CONTRACTORS IN ONTARIO ORN
8 
ONTARIO ROOFING NEWS – ISSUE 2 2026
A
rtificial intelligence and rapidly advancing technology are becoming 
a growing part of everyday life, and the construction industry is no 
exception. From estimating software and drones to AI-generated 
documentation and automated reporting, the way contractors operate 
continues to evolve. While some industries are debating how much 
technology may eventually replace certain roles, roofing remains a trade that 
will continue to depend heavily on skilled people, practical experience and 
sound judgement.
The roofing industry has always adapted to new technology. Over the 
years we have seen major advancements in roof systems, equipment, safety 
standards, moisture detection, project management software and com-
munication tools. What once took hours of paperwork can now often be 
completed digitally from a phone or tablet directly on the jobsite. Artificial 
intelligence is simply the next stage of that evolution, and like many advance-
ments before it, it will likely become another tool contractors use to improve 
efficiency and operations.
One of the areas where AI is already making an impact is within office 
operations and administration. Contractors today are managing a constant 
flow of emails, scheduling, meeting minutes, safety documentation, reports 
and communication demands. AI tools are beginning to help companies 
organize information faster, draft documents more efficiently, summarize 
meetings, assist with estimating and reduce repetitive administrative work. 
Technology may not replace office staff anytime soon, but it certainly has the 
potential to supercharge them and significantly increase output when used 
properly. For many companies, this could allow staff to spend more time 
focusing on operations, customer service and project management instead 
of paperwork.
At the same time, technology cannot replace field experience. Roofing 
projects continue to require practical decision-making that can only come 
from years of working on jobsites. Weather changes, material delays, se-
quencing challenges, manpower coordination and unexpected site condi-
tions all require people who understand how construction operates in the 
real world. An experienced foreman or superintendent can often identify 
issues before they become major problems simply because they have encoun-
tered similar situations many times before. That type of judgement cannot 
be easily replicated.
Leadership, communication and accountability continue to play a major 
role in whether projects succeed or struggle. Strong foremen and supervisors 
are responsible for keeping crews organized, maintaining production, man-
aging safety, coordinating with other trades and solving problems quickly 
when conditions change. While technology can provide information and im-
Technology Will Not 
Replace Experience 
prove communication, it cannot replace leadership on a jobsite or the ability 
to manage people and personalities under pressure.
As technology becomes more common, mentorship within the industry 
may become even more important. Younger workers entering the trade will 
likely be more comfortable using digital tools and AI-assisted systems, but 
they still need experienced tradespeople to teach workmanship, leadership 
and practical roofing knowledge. Roofing systems continue to require atten-
tion to detail and an understanding of how materials perform in real-world 
conditions over time. The next generation will benefit most when technol-
ogy and experience work together rather than compete against each other.
There is also significant potential for technology to make tradespeople 
more effective in the field. One of the biggest opportunities may be reducing 
the administrative burden placed on foremen and superintendents. Daily re-
ports, site documentation, production tracking and progress updates often 
take valuable time away from managing work on site. AI-assisted tools may 
help simplify many of these tasks through voice-to-text reporting, automated 
summaries, photo organization and streamlined communication between 
the field and office. Instead of spending additional hours at the end of the 
day completing paperwork, site leaders may eventually be able to generate 
accurate reports simply by speaking into a device while walking the project.
We are also beginning to see the early stages of technology that could 
become common on jobsites in the future. AI-supported smart glasses, for 
example, may allow technicians and supervisors to access information hands-
free while on site. Video and speech-based reporting systems may help gener-
ate production reports, site visit summaries, safety observations and project 
progress updates automatically from real-time field activity. While these tools 
are still developing, the direction of the industry is becoming increasingly 
clear. Technology will continue advancing and become more integrated into 
daily operations.
However, even as these tools improve, experience will continue to define 
professional roofing contractors. Technology can assist with communica-
tion, organization and efficiency, but it cannot replace workmanship, judge-
ment, leadership and accountability. Successful roofing companies will likely 
be the ones that embrace useful technology while continuing to invest heav-
ily in training, mentorship and skilled people.
The roofing industry has always been built on experience passed down 
from one generation to the next. That foundation will remain just as impor-
tant moving forward. Technology will continue to evolve, but the value of 
experienced tradespeople, strong foremen and professional contractors will 
remain at the core of our industry for many years to come.
Chair’s Message
OIRCA
Board of Directors
Ontario Roofing News is printed on 10%
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ONTARIO ROOFING NEWS is a “market-
ing and information periodical” published for the 
Ontario Industrial Roofing Contractors Association 
by MediaEdge Publishing. 
Advertising in ONTARIO ROOFING NEWS  
is restricted to the member companies of OIRCA.
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Robert Thompson
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All rights reserved. The contents of this publication may 
not be reproduced by any means, in whole or in part, 
without the prior consent of the publisher. 
Published July 2026
Publication Agreement #40787580
Chair of the Board 
Mike Godfrey 
Godfrey Roofing Inc.
Past President 
Jason Campbell 
Dean Chandler Roofing Ltd.
First Vice Chair 
Mark Mollison 
Conestoga Roofing & Sheet Metal Ltd.
Second Vice Chair 
Ryan Warner 
Covertite Eastern Ltd.
Director 
Joel Dandelé 
Dantech Building Technologies Inc.
Director 
Marinos Barlas 
Schreiber Brothers Ltd.
Director 
Mark Agius 
Flynn Canada
Director 
David Rauth 
Rauth Roofing Limited
Director 
Doug Maikawa 
Trio Roofing Systems Inc.
Director 
Darcy Beites 
Douro Roofing Sheet Metal Contractors Ltd.
Director 
Joe DiBratto 
Applewood Roofing & Sheet Metal Ltd.
Director 
Mary Smith 
Soprema Inc.
Please return undeliverable copies to:  
190 Attwell Drive, Suite 350, Toronto, ON  M9W 6H8
By Mike Godfrey, Chair of the Board, OIRCA

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