b'NATIONAL ROOFING WEEK 2022This year promises to build on the success of the first two,premire o les gens avaient du malse rassembler etclbrer partly because awareness has been growing over time, but alsoles divers jours de la semaine. Cette anne promet de sappuyer because pandemic restrictions are beginning to ease acrosssur le succs des deux premires, en partie parce que la sensi-the country, which bodes well for staff barbecues and picnicsbilisation sest accrue au fil du temps, mais aussi parce que les to come. restrictions sanitaires sont graduellement leves, ce qui est de It was the NRCA that first pioneered the idea of holdingbon augure pour les barbecues et les pique-niquesvenir.an annual roofing event some years ago. CRCA decided thatCest la NRCA qui, il y a quelques annes, a lanc lide the mission of their Roofing Week would be threefold:first,dorganiser un tel vnement. LACEC a dcid que la Semaine to increase awareness across Canada about the significance ofdes couvreurs aurait trois objectifs : premirement, sensibiliser roofs to every home and business and to share the good deedsle Canadalimportance des toits et partager les bonnes actions of the industry. de lindustrie.Second, it aims to increase the awareness of the roofingDeuximement, mieux faire connatre le mtier de couvreur trade across Canada so that the average person will not onlyau Canada, de sorte que le citoyen moyen ne pense pas seule-think of plumbers and electricians when they hear the wordment aux plombiers et aux lectriciens lorsquil entend le mot trades, but roofers as well. It will help spread the news that, mtiers , mais aussi aux couvreurs. Cette semaine contribuera in Canada, there are 56 Red Seal Trades, and roofer is onefairesavoirquauCanada,ilexiste56mtiersportantle of them. Sceau rouge.Third, Roofing Week will promote the industry to currentTroisimement,laSemainedescouvreurspermettrade and potential clients. It spotlights the importance of hiring apromouvoir le secteur auprs des clients actuels et potentiels. CRCA professional roofing contractor and making informedEllesouligneralimportancedefaireappelunentrepreneur decisions about maintaining or replacing any roof system. professionnel et de prendre des dcisions claires pour lentre-Even as the proportion of in-person events increases, thetien ou le remplacement des couvertures.social-media component will continue to play a strong roleMme si la proportion dvnements en personne augmente, in the Roofing Week agenda, since it helps companies spreadlacomposantemdiassociauxcontinuerajouerunrle their message nationwide and even globally. Weve addedimportant, car elle aide les entreprisesdiffuser leur message Instagram (@crcanews), Ferreira says. Last year we only had lchelle nationale etmondiale.Nous avons ajout Instagram LinkedIn, Facebook and Twitter. Throughout the week, our(@crcanews), prcise M. Ferreira. Lanne dernire, nous navions CRCA members, their contractors, manufacturers, suppliers,que LinkedIn, Facebook et Twitter. Tout au long de la semaine, consultants and others involved will highlight various actionsnos membres de lACEC mettront en lumire diverses actions et and initiatives, whether its for networking or job creation orinitiatives, quil sagisse de rseautage, de cration demplois ou team building.de consolidation dquipe. One of the highlights of Roofing Week 2021 came on JuneLun des points saillants de la Semaine des couvreurs 2021 a 7 when Gatineau MP Steven MacKinnon rose in the Houseeu lieu le 7 juin lorsque le dput de Gatineau Steven MacKinnon of Commons to acknowledge the occasion. Let us remindsest levla Chambre des communes pour souligner locca-ourselves that the roof is one of the most important compon- sion.Rappelons que la toiture est lun des lments les plus ents of every structure and is also the first line of defenceimportants de toute structure et quelle constitue galement la against natural elements, he said, adding that in his capacitypremire ligne de dfense contre les lments , a-t-il dclar, as Parliamentary Secretary to the Minister of Public Servicesajoutant quen sa qualit de secrtaire parlementaire du ministre and Procurement he was proud of his work with the construc- des Services publics et des Marchs publics, il tait fier de son tion industry across Canada and delighted to wish all rooferstravail avec lindustrie de la constructiontravers le Canada. a happy National Roofing Week. We also picked up press Nous avons galement obtenu une couverture mdiatique au coverage south of the border, on RoofersCoffeeShop.com andsud de la frontire, sur RoofersCoffeeShop.com et dans la revue in the Roofing Contractor magazine, adds Ferreira. Roofing Contractor , ajoute M. Ferreira.Thisyear,alongwithitsprovincialaffiliates,CRCAisCetteanne,avecsesaffilisprovinciaux,lACECinvite inviting its members to use social media and the event hash- ses membresutiliser les mdias sociaux et les mots-dise tags #RoofingWeekCanada and #RoofingCanada to continue#SemaineDesCouvreursCanadaet#CouverturesCanada. raising awareness about the industry. As before, each day ofComme auparavant, chaque jour aura son thme. Le lundi sera Roofing Week will have a theme. Monday will be for showingconsacrla prsentation des projets emblmatiques. Le mardi offsignatureprojects. Tuesdayfeaturescharitableprojectsfera place aux projets caritatifs. Le mercredi sera un hommage and events. Wednesday is the day for employee appreciation.auxemploys.Lejeudiseraconsacrlaformation,etle Thursday is all about employee training, and Friday is Cele- vendredi sera la journe de clbration.bration Day, the opportunity for companies to share howLa Semaine des couvreurs de cette anne a galement pour their teams celebrated Roofing Week. objectif de sensibiliser les jeunes qui entrent dans la vie active et Another focus of this years Roofing Week is to reach outde leur faire connatre le secteur.Nos membres travaillent prin-to young people stepping into the working world to let themcipalement dans le domaine de la toiture commerciale, poursuit know more about the industry. Our members are predomin- M. Ferreira. Quand on parle aux jeunes, ils ne savent pas ce qui atelyincommercialroofing.Whenyoutalktoyoungerse passe au sommet des grands btiments.22 ROOFING CANADA SPRING/SUMMER 2022'