b'SYDNEY E. SHOREEvent Manager at Strauss event& association managementby Susie StrachanCM&E:for many years, and I began workingof Canada do an annual, four-city Tell us about youras an event manager for charitabletour with trade shows in Vancouver, professional background organizations as we moved fromCalgary, Toronto and Montreal. This and training. country to country. This includedtour is for the professionals in the managing large-scale fundraisingindustry. Distributors and clients are SYDNEY:galas in Indonesia, Cambodiathose who attend the shows. My job Im originally from Winnipeg; I grew up in River Heightsand Ukraine. This gave me a lot ofencompasses all logistics relating to and graduated from University ofexperience and was a great way tothe tour, selling the booths, setting up Winnipeg Collegiate. I went on togive back to the communities we wereregistration, ensuring that exhibitors graduate from York University with aliving in. It initially was going to be ahave what they need, reaching out to degree in Theatre. short trip abroad, but we were awayservice providers and coordinating After graduating from York, I workedfrom Canada for 16 years.with venues across the country. as a professional stage manager inIn 2018, we moved back to Canada,Another memorable experience was Toronto. One of my career highlightsand I was hired at Strauss event &managing a 100-year anniversary was a North American tour of theassociation management as an eventfor a client with a large budget. I Andrew Lloyd Webber musicalmanager about five weeks after wewas given free rein to transform the Aspects of Love. I also had thereturned. I was eager to begin a newballroom from a meeting room into a privilege of working at the Stratfordjourney back at home. party venue. The party had two bands, Festival first as a rehearsal stagebag pipers, historical re-enactors manager on a short-term contract, andwalking around in costume, multiple then my contract was extended to theCM&E:food stations and ice sculptures. They What is the most end of the season. I then continued interesting thing youve done inwanted to do something special in to work in Stratford for seven your role?the evening, beyond a dinner for the more seasons. delegates, so I was hired to help them SYDNEY:celebrate. We transformed the space The high points arewithin a two-hour window, going from CM&E:working with clients, suppliers andlong rectangular tables where they How did you getvenue coordinators.held their annual general meeting to started in your current role? For example, I put together a four- a party space complete with dance city trade show, all in different kindsfloor, stage, disco lighting leather SYDNEY:of venues, including conventionlounge furniture and special bars with My husband was given the opportunity to movecentres and hotel ballrooms. Theback lighting. The evening was wildly overseas. We lived internationallyPromotional Products Professionalsenjoyed by its guests.24 CORPORATE MEETINGS & EVENTS corporatemeetingsnetwork.ca'