b'2022 NATIONAL ROOFING WEEKClicking with the publicCRCAs 3rd AnnualNational Roofing WeekBy/par Matthew BradfordCliquer avec le publicTroisime Semaine nationale des couvreurs de lACECI t was a week of roofing industry promotion and celebra- L a troisime Semaine nationale des couvreurs de lACEC tions during CRCAs 3rd Annual National Roofing Week.a permis de promouvoir lindustrie et de la clbrer. Conducted online from June 6 to 10, 2022, the campaignMene en ligne du 6 au 10 juin 2022, la campagne a ralli rallied CRCA members and partners to share their roofing storiesles membres et partenaires de lACEC pour quils partagent via social media to boost public awareness and attract new profes- leurs histoires via les mdias sociaux. sionals to the field. La raison pour laquelle nous avons lanc cette initiative The reason we launched this initiative in Canada was to getau Canada tait pour sensibiliser les gensce qui se passe people more aware of what goes on in this sector and show howdanscesecteuretmontrercommentvouspouvezyfaire you can make a great career in it, either on the job site, in acarrire, soit sur le chantier, soit dans un poste de direction ou management position, or elsewhere, says Troy Ferreira, technicalailleurs.dclare Troy Ferreira, directeur technique de lACEC director with CRCA and lead organizer for this year\'s event. "It\'set organisateur en chef de lvnement de cette anne.Il especially important that we get that message out to the youngerestparticulirementimportantquenoustransmettionsce generation through social media because they\'re the ones whomessagela jeune gnration. will keep this sector thriving." La campagne canadienne de lACEC a t inspire par la CRCAs Canadian campaign was inspired by the NationalSemaine des couvreurs de la National Roofing Contractors Roofing Contractors Associations Roofing Week in the U.S. ItAssociation des tats-Unis. is driven by three goals:Accrotre la sensibilisationtravers le Canada Increase awareness across Canada about thelimportance des toits et souligner les bonnes actionssignificance of roofs to every home and business andde notre industrie.share the good deeds of the industry.Faire mieux connatre le secteur de la toiture.Increase the awareness of the roofing trade Souligner limportance de faire appelun across Canada.entrepreneur professionnel et de prendre des Promote the importance of hiring a CRCA professionaldcisions claires. roofing contractor and making informed decisions aboutOn a demand aux intervenants de lindustrie de partager maintaining or replacing any roof system. des images, des vidos et des messages par le biais de leur In the service of those goals, roofing industry stakeholders weremdiasocialprfr(p.ex.Facebook,LinkedIn,Twitter, asked to share pictures, videos and messages from the trade viaInstagram,etc.)enutilisantlesmots-clics#Semaine-their social media channel of choice (e.g., Facebook, LinkedIn,DesCouvreursCanadaet#CouverturesCanada.LACECa Twitter, Instagram, etc.) using the #RoofingWeekCanada andsoutenulesparticipantsavecdestroussescontenantdes #RoofingCanada hashtags. CRCA supported participants withaffichesdecampagne,desimagespromotionnelles,des mediapackagescontainingcampaignposters,promotionalmodles de communication avec les mdias et dautres actifs images,mediacommunicationtemplatesandotherde campagne. campaign assets.Comme les annes prcdentes, la campagne a t divise As in previous years, the campaign was split into five themeden cinq jours thmatiques :days. They included: 6 juin : Projets emblmatiquesCouverturesJune 6: Signature projectsHighlighting notableindustrielles, commerciales ou institutionnelles. industrial, commercial or institutional roofing jobs.7 juin : Projets et vnements de bienfaisance Montrer les faons dont les entreprises de toiture ont June 7: Charitable projects/eventsShowcasing the ways in which roofing companies have given back toredonnleurs communauts respectives par des 14 ROOFING CANADA FALL/WINTER 2022'