b'PLANIFICATION STRATGIQUEdirector, it is my role to take the approved strategic plan andBienqueleplanstratgiqueaittachev,M.Forgues create an operational plan that reflects and implements thesesouligne que le vritable travail ne fait que commencer. Forgues strategicpriorities,Forguesstates.Memberscanexpectprcise son mandat :Mon rle de DG consistetransformer greater alignment across national and provincial initiatives,le plan stratgique en plan oprationnel concret qui traduit fid-improved governance and clearer focus on the key prioritieslement les priorits. Les membres bnficieront dune coor-and challenges facing the roofing industry. dination renforce entre les initiatives nationales et provinciales, The seemingly increasing headwinds that are cropping updune gouvernance amliore et dune attention plus cible sur globally wont, of course, spare the roofing industry, but thatsles enjeux de lindustrie. not to say that the industry is not relatively well-positioned.Les turbulences conomiques mondiales frapperont certes The political climate will affect the new construction segmentlindustrie de la toiture, mais le secteur conserve des positions of the roofing industry, but as Forgues rightly states, If theresolides. Le climat politique bouleversera la construction neuve, are issues or challenges with an existing roof, you cant ignorereconnat Forgues, qui ajoute :Une toiture dfaillante ne se it. It has to be repaired or replaced, so the business is stillngocie pas. Rparation ou remplacement simposent et nous there. aurons toujours du travail. Forgues also cites the ever-present labour shortage as anM. Forgues cite la pnurie de main-duvre comme un dfi ongoing industry challenge. This is a skilled workforce, but itspermanentpourlindustrie. Cestravailleusesettravailleurs also misunderstood. What Ive discovered is that people thinkmatrisentleurart,maislepublicmconnatleurexpertise. its a very dirty job, but its not just about laying down tar andLes gens imaginent un mtier sale, limittaler goudron et gravel. Its more than that, and theres a level of sophisticationgravier. La ralit dpasse ces clichs : nos techniques exigent in technique and, of course, regulatory requirements. Its veryfinesse, prcision, respect de normes rigoureuses. Le mtier interesting to see how the trade has evolved, and it requires asest transform au fil des dcennies, rclamant dsormais des skilled workforce. We would love to see this sector become acomptences pointues. Nous rvons de voir ce secteur rayonner profession of consideration as attractive or appealing as somecomme une profession de prestige, rivalisant dattrait avec les of the more traditional trades. mtiers traditionnels les plus respects. The final key challenge for the industry is to continueLedernierdfimajeurpourlindustrieestdecontinuer tacklingclimatechange.Thatsimpactingnotonlythelutter contre le changement climatique.Le climat transforme regulatoryrequirements,stressesForgues,butalsothenon seulement les exigences rglementaires, souligne Forgues, materials being used and installed, making sure that roofingmais aussi les matriaux que nous installons. Nos systmes de systems last and can withstand some of the environmentaltoiture doivent dsormais rsister aux conditions environnemen-conditions that were facing on that front. tales extrmes. Forgues is eager for members and the industry as a wholeM.Forguesattendavecimpatiencequelesmembreset to reap the benefits of this new strategic plan and renewedlindustrie entire rcoltent les fruits de ce nouveau plan strat-focusoncollaboration.Wheneverourmembershavegique ax sur une collaboration renforce.Chaque fois que nos issues or challenges or have great success, I want them tomembres ont des problmes ou des dfis ou quils connaissent be reminded that the CRCA is there to hear from them. Itsun grand succs, je veux leur rappeler que lACEC est l pour les that football analogy, where sometimes youre only as goodentendre. Cest cette analogie du football, o parfois tu nes aussi as your weakest link. If you can address themor, better yet,bon que ton maillon le plus faible. Rsoudre ces difficultsavoid themits beneficial for everybody. mieux encore, les prvenirprofitetous.R E L I A B I L I T Y S T A R T S A T T H E T O PServing Southern British Columbia Since 1976P:250-492-7985F: 250-492-7781E: interiorroofing@shaw.cawww.interiorroofing.comAUTOMNE/HIVER 2025 COUVERTURES CANADA 29'