b'GREENWASHINGNOUVELLES RGLES NEW RULES ONENCADREANT GREENWASHING LCOBLANCHIMENT What construction businesses inCe que les entreprises de construction Canada need to know au Canada doivent savoirBy Jeremy Power and Nicholas de Sequeira par Jeremy Power et Nicholas de SequeiraA midgrowingconcernsaroundgreenwashing,theE n rponse aux proccupations lies lcoblanchi-practice of exaggeration or misrepresentation of thement lexagration des avantages environnemen-environmentalbenefitsofacompanysproductsortaux dune entreprisele gouvernement fdral a practices, the federal government has introduced new rulesintroduit de nouvelles rgles dans la Loi sur la concurrence under the Competition Act. These changes are designed topour rprimer les dclarations trompeuses.crack down on misleading environmental claims and apply toAvec ces nouvelles rgles, les entreprises de construction businesses across sectors, including construction. doiventsurveillerlacommercialisationdeleursproduits, With these new rules now in force, construction companiesnotammentlorsdallgationsenvironnementalesou need to be aware of how they market their products, materialsde durabilit.andpractices,especiallyiftheyclaimtobeeco-friendly or sustainable. Quest-ce qui a chang ?Ces dispositions ajouteslarticle 74.01(1) de la loi sur la What has changed? concurrence visent les allgations relatives aux avantages Thesenewprovisions,addedtoSection74.01(1)oftheenvironnementaux. La formulation est la suivante :CompetitionAct,targetbothproductclaimsandbroader b.1) ou bien, sous la forme dune dclaration ou dune (business practice claims related to environmental benefits. Thegarantievisantlesavantagesdunproduitpourla wording is as follows: protection ou la restauration de lenvironnement ou lat-(b.1) makes a representation to the public in the formtnuation des causes ou des effets environnementaux,ofastatement,warrantyorguaranteeofaproductssociaux et cologiques des changements climatiques, benefitsforprotectingorrestoringtheenvironmentdes indications qui ne se fondent pas sur une preuve or mitigating the environmental, social and ecologicalsuffisante et approprie, dont la preuve incombela causes or effects of climate change that is not based onpersonne qui donne les indications ;an adequate and proper test, the proof of which lies on(b.2) ou bien des indications sur les avantages dunethe person making the representation. entrepriseoudelactivitduneentreprisepourla(b.2) makes a representation to the public with respectprotectionoularestaurationdelenvironnementou tothebenefitsofabusinessorbusinessactivityforlattnuation des causes ou des effets environnemen-protecting or restoring the environment or mitigatingtaux et cologiques des changements climatiques si theenvironmentalandecologicalcausesoreffectslesindicationsnesefondentpassurdeslments of climate change that is not based on adequate andcorroboratifssuffisantsetapproprisobtenusau proper substantiation in accordance with internationallymoyen dune mthode reconnuelchelle internatio-recognized methodology, the proof of which lies on thenale, dont la preuve incombela personne qui donne person making the representation. les indications ;Insimplerterms,companiesmustbeabletoproveLesentreprisesdoiventprouverqueleursaffirmations atthetimetheclaimismadethattheirenvironmentalenvironnementales reposent sur des essais ou des preuves. claimsarebackedbytestingorevidence.ThisappliesCelasappliquetantlapromotiondeproduits colo-whether the company is promoting a product (like an eco- giquesquaux objectifs de carboneutralit.30 ROOFING CANADA FALL/WINTER 2025'