b'GREENWASHINGWhat this means for the construction industry elles dcrivent leurs produits et leurs activits. Voici quelques Environmentalmarketingisbecomingmorecommoninexemples de ces affirmations et de ce que font les entre-construction,frompromotingsustainablematerialstoprises pour les faire valoir :announcinggreenbuildinginitiatives.Underthenewrules,Matriauxbiodgradables:Siuneentreprisecompanies must be very careful about how they describe theirannoncequesonisolantousonrevtementdesol products and operations. A few examples of these claims andestbiodgradable , elle doit tre en mesure de le what companies do to make these claims are below: prouver par des tests scientifiques appropris. Si seulsBiodegradable Materials: If a company advertises thatcertains composants sont biodgradables, lallgation its insulation or flooring is biodegradable, it must bedoit le reflter clairement.abletoprovethisthroughproperscientifictesting.IfObjectifs de construction carboneutre : Si une entre- only some components are biodegradable, the claim mustpriseaffirmequellesera carboneutredici2030 , clearly reflect that. elle doit dj avoir mis en place un plan crdible et fond Net-Zero Construction Targets: If a company claims itsur des preuves, comprenant des donnes, un suivi deswill be net-zero by 2030, it must already have a credible,missions et des stratgies de rduction bases sur evidence-based plan in place including data, emissionsdes mthodes internationalement reconnues.tracking and reduction strategies based on internationallyApprovisionnementdurable:Lesallgations,accepted methods. tellesque boisdoriginethique ou bton Sourcing:Claimslikeethicallysourcedcocertifi , doivent tre fondes sur des documents Sustainable timber or eco-certified concrete must be backed bymanant de certificateurs tiers rputs ou de normes documentationfromreputablethird-partycertifiersorlargement acceptes.widely accepted standards. Le fait de ne pas fonder de telles affirmations peut tre Failure to back up such claims can be considered false orconsidr comme une publicit fausse ou trompeuse, mme misleading advertising, even if the company had good intentions. si lentreprise avait de bonnes intentions.The bottom line for construction businesses in Canada: beLes entreprises de construction au Canada doivent faire cautious and credible when making environmental claims. Withpreuve de prudence et de crdibilit dans leurs dclarations green building and sustainability becoming central to publicenvironnementales. Avec les attentes croissantes en matire and industry expectations, the pressure is on to ensure that alldeconstructioncologiqueetdedveloppementdurable, environmentalmessagingishonest,accurateandbackedbyilestimpratifquetouslesmessagesenvironnementaux solid evidence.soient honntes, prcis et fonds sur des preuves solides. Pioneers of Tapered Insulation SystemsOur full-service systems, designed to slope to drain, have been installed on thousands of successful roofs nationwide.Learn more about our products and services.32 ROOFING CANADA FALL/WINTER 2025'