b"COBLANCHIMENTfriendly material) or a broader business goal (like achievingDans les deux cas, lentreprise doit prouver ses dclarations net-zero emissions). voulant quune pratique ou un produit soitcarboneutreIn both cases, the burden of proof is on the business makingoubiodgradable .the claim. That means if a company claims that a businessEn outre, les rgles permettent aux parties prives de practice or a product is carbon neutral or biodegradable,sadresserauTribunaldelaconcurrencepourcontester there needs to be reliable evidence to support that statementdes allgations trompeuses. On devrait donc voir se multi-at the time. plierlesplaintesetactionsenjustice,particulirement In addition, the rules now allow private parties to apply todanslaconstructionolesallgationsenvironnementales the Competition Tribunal to challenge potentially misleadingsont courantes.claims. This is likely to lead to an increase in complaints and legal actions, especially in industries like construction whereLes termes cls et leur importanceenvironmental claims are becoming more common. Certains termes cls de ces nouvelles dispositions ne sont pas clairement dfinis. Toutefois, le Bureau de la concurrence Key terms and why they matter a fourni des orientations provisoires sur son interprtation des Some key terms in these new provisions are not clearly definedlments suivants :inthelaw,whichcreatessomeuncertaintyforbusinesses.1.Test adquat et appropri : Toute allgation environ-However, the Competition Bureau (the government agencynementale doit tre taye par des tests pertinents et that enforces these rules) has provided interim guidance onapproprislallgation spcifique, incluant des preuves how they interpret the following: scientifiques ou techniques comme des tests en labora-1. andProperTest:Thismeansthatanytoire ou des valuations dimpact environnemental.Adequate environmental claim about a product must be supported2.Corroboration : Les dclarations environnementales by testing that is relevant and appropriate for the specificdes entreprises doivent tre tayes par des preuves claim.Inmanycases,thiscouldmeanscientificorprparesaupralableselondesmthodesfiables technical evidence, such as lab tests or environmentalet cohrentes.impact assessments. 3.Mthodologieinternationalementreconnue:Ce 2. Substantiation:Forenvironmentalclaimsaboutsontdesmthodesreconnuesmondialement,pasbusinesspractices,theremustbeproofthattheseulementauCanada.LeBureaudelaconcurrence claimisaccurate.Thisevidencemustbepreparedconsidre quune reconnaissance par au moins deux beforetheclaimismadeandmustfollowreliable,paysouorganismessuffit.Cependant,labsencede consistent methods. dfinition juridique claire impose la prudence.3. Internationally Recognized Methodology: This referstoacceptedmethodsorstandardsusedaroundtheCe que cela signifie pour le secteur de la constructionworld,notjustinCanada.TheCompetitionBureauLe marketing environnemental est de plus en plus courant says that recognition by two or more countries, industrydans le secteur de la construction, quil sagisse de promou-regulators or standards organizations may be enough.voirdesmatriauxdurablesoudannoncerdesinitiatives However, theres still no clear legal definition, so cautionde construction cologique. En vertu des nouvelles rgles, is warranted. les entreprises doivent faire trs attentionla manire dont DaVinci offers the beauty of natural slate and cedar shake in three different tile options, giving you the ability to meet your customer's aesthetic vision as well as respect their budget.AUTOMNE/HIVER 2025 COUVERTURES CANADA 31"