b'NATIONAL ROOFING WEEKSpotlight on roofingCRCAs 2nd AnnualNational Roofing Week gains tractionBy/par Matthew BradfordPleins feux sur les couverturesLa 2e semaine nationale des couvreurs gagne en participationT hispastJunemarkedthereturnofCRCAsNationalN ousavonsclbrenjuindernierleretourdela Roofing Week in Canada. Back for its second year, theSemainenationaledescouvreurs.Cetvnement five-dayeventgaveroofingcompanies,manufacturersde cinq jours a donn aux entreprises, fabricants et andstakeholdersacrossCanadaawonderfulopportunitytointervenants de partout au Canada une merveilleuse occasion share their stories and successes on social media and in so doingde vanter leurs succs et de rehausser le profil de lindustrie. celebrate the industry and raise its profile.LidederrirelaSemainedescouvreursestdefaire "The idea behind Roofing Week is to get the word out aboutconnatre notre industrie et le travail que nos membres font our industry and the work that our members do both behindtous les jours en coulisses et sur les toits pour garder les gens the scenes and up on the roofs every day to keep people safeen scurit et secslintrieur des btiments , explique Troy and dry within the buildings we use, says Troy Ferreira, tech- Ferreira, directeur technique de lACEC et organisateur en chef nical director for CRCA, and lead organizer for the Canada-widede lvnement qui a eu lieu du 7 au 11 juin.event, which took place June 7 to 11. Commelandernier,lACECaencouraglesmembres Like last year, CRCA encouraged members and non-memberset les non-membresafficher des photos, des histoires et to post pictures, stories, and other videos on their social mediadautresvidossurleursmdiassociaux(commeTwitter, channels (e.g., Twitter, Facebook, LinkedIn) over five individuallyFacebook, LinkedIn). Les participants ont galement t pris themed days. Participants were also asked to use the hashtagsdutiliserlesmots-clics#SemaineDesCouvreursCanadaet #RoofingWeekCanadaand#RoofingCanadatopromotethe#CouverturesCanada pour promouvoir la campagne. campaign. ThmatiqueOn theme La Semaine des couvreurs a port sur plusieurs thmes. Le NationalRoofingWeekfocusedonseveralthemes.Onthelundidesonlancement,lethmetaitProjetsemblma-Monday of its launch, the theme was Signature Projects, followedtiques, suivi par Activits de bienfaisance le mardi suivant. by Charitable Projects/Events on Tuesday. Tuesdays theme gave Le thme de mardi a donnnos membres une chance our members a chance to demonstrate their goodwill and thede dmontrer leur bonne volont, quil sagisse de recueillir amazingthingstheyweredoingcharity-wise,whetherthatsdes fonds pour une cause ou de faire du travail bnvole , raising money for a cause or doing pro bono work, says Ferreira.explique M. Ferreira. ThecampaigncontinuedwithWednesdaysEmployeeLa campagne sest poursuivie avec la journe de recon-Appreciation Day, which turned a spotlight on roofing employeesnaissance des employs, tenue le mercredi, qui a braqu les from across the industry, including those in the offices, shops andprojecteurs sur les employs de lindustrie, y compris ceux qui out in the field.uvrent dans les bureaux, dans les ateliers et sur le terrain. That was another notable day for the campaign because a lot Ctait une autre journe importante pour la campagne of the companies held barbecues or had food trucks brought up toparce que beaucoup de ces entreprises ont tenu des barbe-the shops to provide food and drinks to their teams, and there werecues ou fait venir des cantines mobiles, rappele M. Ferreira. Il a lot of great pictures celebrating their good work, recalls Ferreira. y avait beaucoup de belles photos clbrant leur bon travail. The day was also successful in profiling employees who dontLajourneagalementrussimettreenvedette normally get their time in front of the camera. In the roofingdes employs qui nont pas habituellement le temps de se industry, we see a lot of photos of the roofers out on projects, butprsenterla camra.Nous voyons beaucoup de photos des you don\'t usually get to see all the employees and all the work thatcouvreurs sur des projets, mais on a rarement la chance de goes on behind the scenes in a roofing company, manufacturingvoir tous les employs et tout le travail qui se passe dans les company or supplier. So, thanks to the campaign, we got to seecoulisses, explique M. Ferreira. La campagne a donc permis all these employees you normally wouldnt see having a goodde leur rendre hommage. 22 ROOFING CANADA FALL/WINTER 2021'