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Issue 1 | Spring Edition | 2026      BUILD MANITOBA
IMPACT BUILDERS
BM: What have you learned from 
leaders you admire?
PB: Arnold Frieman, who founded 
Advance Electronics in 1953 and hired 
me in 1996, had these key traits: honesty, 
integrity and recognizing people are 
imperfect. You’re going to screw up; 
people around you will screw up. That’s 
fine – learn from it.
More importantly, look in the mirror: how 
did I contribute to the problem, and what’s 
the plan to address it? Our motto is, we 
know mistakes will happen – we never 
walk away. We always fix them, even if it’s 
financially painful and time-consuming.
BM: What motivated you to get involved 
with the association?
PB: I served as president of the Manitoba 
Electrical League, which later became the 
Electrical Association of Manitoba, before 
that association dissolved and merged. 
After my tenure, I had this thought that 
I could give back some of the fruits I’ve 
earned by getting involved here. It’s also 
camaraderie, fellowship, networking. It’s a 
good bunch of people, and I enjoy it.
BM: As incoming chair, where do you 
see the greatest opportunity to make  
an impact?
PB: Skilled labour is a major one – 
broadening the appeal to young people 
and finding ways to grow the skilled 
labour pool in the province. I also 
see a real challenge with advocacy 
and government. There’s been new 
legislation, programs and policies that 
are contentious, and I think I’ll need to 
play a role in ensuring our membership’s 
views and approach to doing business 
are accurately reflected with government 
representatives and helping influence 
policy-making.
BM: Tell us about your family.
PB: I have a wife and two children – a son 
and a daughter, one year apart. Both are 
athletes, both are divers and both landed 
NCAA Division I scholarships. For mom 
and dad, that’s like winning the lottery. My 
son is in his second year at the University 
of Utah on the swim and dive team. My 
daughter started at the University of Iowa 
on the swim and dive team.
My son focuses on the 10-metre board. 
My daughter did something even more 
intense – she was recruited by Red 
Bull and did cliff diving for a couple of 
years. She trained in Austria and dove 
off 21-metre platforms – about seven 
storeys in construction terms. She dove 
off the Mostar Bridge in Bosnia into a 
flowing river and competed in Turkey, 
diving into the Mediterranean Sea off a 
21-metre platform.
BM: What have you learned from 
watching them compete at that level?
PB: Commitment, work ethic, discipline 
– and the life skills that come with it. 
They had no time to get into trouble. 
It was school, study, diving and then a 
bit of time with friends – usually diving 
friends. And as parents, we didn’t set 
expectations. We just said, do your  
best, have fun and the rest will fall  
into place.  

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